Work directly with Stephen Dypiangco

For teams making a specific Roblox or UGC gaming decision. Most teams start with MPG Intelligence, our research membership, and bring Stephen in when they need an answer built for them.

Talk to Stephen

WHO WE'VE WORKED WITH:

FEATURED SERVICES:

Decision Support · Partner Selection · Executive Briefings

1. Strategy and Decision Support

Build a game, integrate into an existing hit, or run ads? What does success look like, and what should it cost? Get a clear answer you can take to leadership.

Identifying the best activation options for your brand on Roblox based on budget, goals, and best practices.
Developing creative ways for your brand to show up on Roblox that align with platform trends and community interests.
Guiding you through partner selection, finding the right developers who can bring your brand to life and tap into the massive Roblox audience.
Our GTM Strategy Success with Wind Sun Sky Entertainment.
Crafting & Implementing a Winning Roblox Strategy.
Children's entertainment company Wind Sun Sky turned to us to help them develop their Roblox launch strategy for their original IP Future Chicken.

We used our Roblox expertise, research skills and creative development abilities to provide the following support:

Roblox go-to-market plan

Breakdown of Roblox activation options and fit with business goals
Roblox genre analysis and recommendations
Bespoke brand alignment with popular player behavior

Roblox development partner selection

Shortlist of Roblox developers that match the project's budget
RFP to source a Roblox developer to build their own experience
Timeline and budget

Results:
The original IP Escape Bathroom Obby has amassed over 1.1 million lifetime visits!

2. Partner and Studio Selection

Find and vet the right developers, studios and games, and know what a fair deal looks like. Built on four years of relationships across the Roblox ecosystem.

Identify and connect brands to high-performing Roblox games that are well-suited to developing integrations that meet the brand’s goals and needs.
Establish KPIs aligned with brand goals and track success.
Advise on deal terms, pricing and what success should look like before you sign.

Our Work with Glass Animals

We helped rock band Glass Animals promote the release of their new album through a powerful integration with the popular Roblox game Pls Donate, reaching millions of people in 3 days.

What we facilitated:

Integrated Glass Animals into PLS Donate
Interactive listening party of the new Album
Community booth-building competition
Live AMA with the band
Limited Free UGC drops

Results:

In just 3 days, we helped Glass Animals promote their new album which resulted in..21 Million impressions, 2 Million interactions, 1.4 Million partial track plays, 640,000 Complete track plays, 31,000 Peak Concurrent Users (CCU).

How We Managed Hot Topic’s Uber Successful Roblox Integration

Pop culture-focused retailer Hot Topic turned to us to help them figure out how to connect with young audiences on Roblox.

We used our Roblox expertise, research skills, and creative development abilities to provide the following support:

Roblox go to market plan: ( 1 ) Developed approach that hit company's marketing goals and aligned with their budget ( 2 ) Coordinated with internal stakeholders in marketing and merchandise to develop UGC items ( 3 ) Sourced UGC designers to create UGC virtual items to sell on Roblox

Results:

In just 4 months, we helped Hot Topic launch their brand into 3 games on Roblox in highly effective ways that helped them achieve or surpass their business goals.

Marketing: 100 millions of marketing impressions & millions of young users reached
Monetization: Sold tens of thousands of officially licensed UGC virtual merchandise items
Press: 50+ pieces of press coverage and named by Ad Age as a “Top 5 Metaverse Moment”
Community: Grew vibrant Roblox Group with 15K+ members in 4 months
Social Media: 2M+ organic TikTok views about Hot Topic and its IP partners

3. Executive Briefings and Advisory Calls

Stephen briefs your leadership team on Roblox and UGC gaming, or answers your specific question in a focused 50-minute call. For C-suite leaders, brand teams and investors. Potential topics:

Monetization on Roblox
KPIs & success metrics on Roblox
Industry-specific activations & campaigns
Where the industry is headed
Identifying opportunities for your brand

Schedule a Call

“Steve has contributed his reliable, valuable knowledge to support me in finding suitable vendors for two Roblox experiences to date. He is easy to work with and brings a considered approach which I appreciate.”

JO REDFERN, FORMER MANAGING DIRECTOR WIND SUN SKY ENTERTAINMENT