Articles

How Free Limited Items Impact Roblox's UGC Economy

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Hari Nair Roblox’s...

8 hours ago4 min read

Why Bubble Gum INFINITY Simulator is so Popular on Roblox

How the sequel to Rumble Studios’ hit simulator doubled session lengths compared to Roblox’s top games Join 2K+ business leaders (at...

May 136 min read

Top Roblox Branded Games Ranked - May 2025 (Skibidi, SpongeBob, Sonic)

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco ...

May 63 min read

7 Popular Roblox UGC Trends Players Are Obsessed With

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco What...

Apr 284 min read

What Fortnite Can Learn from Roblox's Discovery Algorithm

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Hari Nair A New Era of...

Apr 214 min read

The Copycat Effect: How R.E.P.O. Clone E.R.P.O. Became a Viral Hit on Roblox

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Over the...

Apr 157 min read

What Platforms is Roblox Available On?

Roblox is available on many different devices from mobile to console. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Apr 113 min read

Top-Earning Branded Roblox Games Making Millions of Dollars

SpongeBob, NFL and Skibidi Toilet among top-earners. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to our Roblox...

Apr 79 min read

Why Roblox’s New Discovery Algorithm Favors Games That Bring Friends Together

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco A...

Apr 15 min read

Dead Rails and the Hit Makers Formula

Analyzing Roblox hit Dead Rails through the lens of Derek Thompson's Hit Makers Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 256 min read

Growing SpongeBob Tower Defense to a Top-25 Monetizing Roblox Game

Wonder Works Studio CEO Zach Letter shares SpongeBob's path to Roblox success. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 176 min read

How Dead Rails Became the Hottest Roblox Game

The new Western-themed zombie game has skyrocketed in popularity on Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 106 min read

Roblox Developer Directory for Brands

Introducing the first batch of Roblox developers in a brand new Roblox directory. Every week we publish exclusive research about how...

Mar 33 min read

Get Your Roblox Development Studio in Front of Brands Looking for Help

Calling on all Roblox development studios interested in working with brands Every week we publish exclusive research about how brands...

Feb 243 min read

Roblox LiveOps Case Study: Adopt Me!'s Valentines Update

How one of Roblox's top games is using Valentine's to drive marketing and monetization. Join 2K+ business leaders (at Roblox, Epic Games,...

Feb 144 min read

Top Sports Brands on Roblox (Feb '25)

Paris Saint Germain debuts on the platform with a limited-time obby. Every week we publish exclusive research about how brands are...

Feb 92 min read

Top Entertainment Brands on Roblox (Feb '25)

SpongeBob, Hell's Kitchen and Beast Games achieve breakout success. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Feb 23 min read

Roblox's Secret Sauce: Free Fun & Social Connection

Loads of free content and ways to socialize with others fuel Roblox's success Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Jan 83 min read

Top Entertainment and Sports Brands on Roblox (Dec '24)

Once again Skibidi Toilet and NFL dominate the month's Roblox brand rankings. Every week we publish exclusive research about how brands...

Dec 16, 20241 min read

Roblox 2024 Year in Review

Roblox experts share their picks for the top Roblox stories of 2024. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Dec 10, 20245 min read