Articles

Inside RDC 2026: Roblox Everywhere, fiat payouts, pre-roll ads, and an 18+ push. Plus what developers, investors, and acquirers said off the keynote stage.

Roblox is in a downturn, but studios are traveling, lenders are underwriting creators, and traditional publishers are buying in. Notes from Gamescom in Cologne.

GameAnalytics' 2026 Roblox report benchmarks retention, revenue, and sessions across 500+ top games. Here's how to use it to reverse-engineer what winning games do.

Animal Hospital rocketed to Roblox's #2 most-played game this summer, rivaling Brookhaven RP with its anomaly-detection horror loop. Behind the cute animal characters lies a darker conspiracy, recurring NPCs, and escalating shift chaos. But growth has stalled — average players fell 55% from July to August, a steeper drop than fellow breakouts Grow a Garden 2 and +1 Speed Keyboard Escape. We break down what made Animal Hospital work, and whether it can hold its audience

A sinking stock, a Senate probe, no breakout hit. I asked developers what's on their minds heading into RDC '26. Here's the mood, and my read.

On Roblox, the most-played games aren't the top earners. A look at why competitive games monetize hardest and where brands actually fit.

Roblox's July CCU rankings: Brookhaven stays on top, three 2026 releases crowd the top four, and Murder Mystery 2 jumps 72% month over month.

Why Roblox concerts stopped working, how integrations brought them back, and the traffic numbers brands should track instead of world records.

My 9-year-old found a viral Steam game through Roblox clones and remixed it with his sister. A firsthand look at Roblox's remix flywheel and its safety-moat gap.

My 9-year-old found a viral Steam game through Roblox clones and remixed it with his sister. A firsthand look at Roblox's remix flywheel and its safety-moat gap.

The 2026 World Cup took over Roblox. See how FIFA, indie developers, and brands like Hyundai and Purina are competing for Gen Z, and who is actually winning.

Why is Roblox replacing its classic avatar items? Inside the 2026 UGC overhaul, the R15 money mechanic, and the opportunity it opens for brands.

Epic's Team Open is a smart answer to Roblox eating gaming. But two things give me pause: how long it'll take, and whether players even want a connected world.

Roblox’s top games reveal two major player needs: accessible Simulation experiences built around collecting, upgrading, and progression, and higher-engagement Survival, Action, RPG, and Shooter games driven by combat, mastery, and deeper gameplay.

Brands keep talking about Roblox but few are building. Here's why the safety changes everyone's watching are the opening most will miss.

Discord data is becoming a powerful way to understand Roblox brand integrations. This article explores what player conversations reveal about campaign hype, confusion, brand fit, and future collaboration demand across top Roblox games, showing why community sentiment matters before, during, and after launch.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox’s new Terms of Use are about much more than legal updates. They reveal a platform becoming more controlled, monetized, and strategically powerful.

Roblox is shifting away from a kids-first platform toward an adult monetization engine. Here’s what that means for developers, brands, and the future of the ecosystem.