Articles

The 2026 World Cup took over Roblox. See how FIFA, indie developers, and brands like Hyundai and Purina are competing for Gen Z, and who is actually winning.

Why is Roblox replacing its classic avatar items? Inside the 2026 UGC overhaul, the R15 money mechanic, and the opportunity it opens for brands.

Epic's Team Open is a smart answer to Roblox eating gaming. But two things give me pause: how long it'll take, and whether players even want a connected world.

Roblox’s top games reveal two major player needs: accessible Simulation experiences built around collecting, upgrading, and progression, and higher-engagement Survival, Action, RPG, and Shooter games driven by combat, mastery, and deeper gameplay.

Brands keep talking about Roblox but few are building. Here's why the safety changes everyone's watching are the opening most will miss.

Discord data is becoming a powerful way to understand Roblox brand integrations. This article explores what player conversations reveal about campaign hype, confusion, brand fit, and future collaboration demand across top Roblox games, showing why community sentiment matters before, during, and after launch.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox’s new Terms of Use are about much more than legal updates. They reveal a platform becoming more controlled, monetized, and strategically powerful.

Roblox is shifting away from a kids-first platform toward an adult monetization engine. Here’s what that means for developers, brands, and the future of the ecosystem.

Netflix generated ~78M Roblox visits in 10 days without building a game. Here’s why integrations are outperforming standalone experiences.

Why is Sailor Piece trending on Roblox? This anime RPG is outperforming competitors like Blox Fruits by offering faster leveling, instant rewards, and low-friction gameplay. Explore the core loop, engagement systems, and long-term risks behind its rapid growth.

Roblox is tightening its platform to survive global regulation. What new rules mean for developers, brands, and the future of UGC gaming.

Most Roblox brand games spike then fade. FIFA is holding steady. Here’s why integrations, not standalone experiences, are becoming the winning strategy for brands.

Rivals has quietly become the top competitive shooter on Roblox, defying a genre that historically struggled on the platform. Here’s how ranked systems, fast-paced gameplay, and consistent updates fueled its rise.

Roblox is overhauling brand integrations with new rules, measurement standards, and revenue share. Here’s what it means for brands, developers, and the future of UGC advertising.

Inside the UGC Gaming Breakfast at GDC, where developers, investors, and brands discussed Roblox, UGC gaming, and the growing opportunity across creator platforms.

At GDC, Roblox is finally a major topic. With 144M daily users and $1.5B paid to creators, traditional game companies are realizing they’re late to the UGC gaming ecosystem.

AI is rapidly lowering the barrier to building on Roblox. Here’s how Roblox’s new tools and emerging startups could dramatically expand who creates games and how fast new experiences get made.

FIFA jumps to the top spot among Roblox branded games after taking over the existing popular soccer game Super League Soccer.