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Roblox’s Rewarded Video Ads Move Down Funnel
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco Roblox rewarded video ads are moving beyond awareness and into conversion. Every few weeks, I log into Roblox with one specific goal: to see how rewarded video ads are evolving. I’ve been excited about this ad unit since last summer, when rewarded video ads were still in private beta and only available to a limited set of developers. At the time
Feb 94 min read
Top Takeaways from the Roblox Developers Conference 2025 for Gaming and Brand Professionals
By Stephen Dypiangco I just got back from Roblox’s annual Developers Conference (RDC), and boy am I tired! It was a great several days...
Sep 9, 20253 min read
How Roblox Rewarded Ads Work and Why They Could Reshape Platform Monetization
Join 4K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco I’ve been working in the Roblox space for over 3 years. I’ve consulted with developers and brands on everything from UGC monetization strategy to user acquisition. But until recently, I had never personally experienced a rewarded ad in a Roblox game. That changed a few weeks ago. I was playing Race Clicker, one of the many popular clicker games th
Jun 24, 20254 min read
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