Articles

FIFA, Developers, and Brands Bring the World Cup to Roblox

The 2026 World Cup took over Roblox. See how FIFA, indie developers, and brands like Hyundai and Purina are competing for Gen Z, and who is actually winning.

2 days ago8 min read

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Articles

FIFA, Developers, and Brands Bring the World Cup to Roblox

Join 3,000+ subscribers to the #1 Roblox industry newsletter. Sign up and receive our free Intro to Roblox report.

Join 3,000+ subscribers to the #1 Roblox industry newsletter.
Sign up and receive our free Intro to Roblox report.