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Stephen Dypiangco
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Join date: Nov 5, 2024
About
Stephen Dypiangco is one of the foremost experts in Roblox branded experiences. As a consultant, he has worked with BBC Studios, Paramount, Hot Topic, Takara Tomy, and others. As a member of the Sawhorse Productions team, he has worked on successful Roblox campaigns with Lamborghini, Olivia Rodrigo, Universal Pictures, Warner Brothers Pictures, Alo Yoga, and Walmart.
Prior to delving into the world of Roblox, Stephen worked in streaming video with companies such as Netflix, YouTube, PBS and Verizon.
Posts (99)
Oct 13, 2026 ∙ 7 min
How Dandy's World Is Turning a Roblox Hit Into an IP Franchise
Dandy’s World is back in Roblox’s top 10. BlushCrunch’s Joe Jurbala on music, live events, and building a character IP franchise.
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Oct 6, 2026 ∙ 7 min
Roblox Buys Ads Like a Pro. Brands Can't Buy Roblox That Way Yet.
Roblox buys ads on TikTok's 1B-user network. Brands can't yet buy Roblox the same way. Notes from Advertising Week on gaming's ad infrastructure gap.
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Sep 29, 2026 ∙ 6 min
What Roblox's TikTok Ads Reveal About Its Growth Strategy
Roblox is running 18+ TikTok ads for games like Murder Mystery 2. Here's what its paid push reveals about growth, marketing spend, and its ad business.
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