Articles

Popular Hollywood IP and internet memes dominate top-sellers. Join 1.5K+ newsletter subscribers learning about Roblox and brands Over the...

New Limited UGC sales record set and a luxury auto maker returns to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...

The Australian Open leads the way, followed by NFL and NHL. Join 1K+ newsletter subscribers learning about Roblox and brands For over a...

UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...

Dubit CEO Matthew Warneford outlines how his company is using data to fuel UGC sales. Every week we publish exclusive research about...

Top UGC creators share the latest trends they're noticing on Roblox. In 2023, Roblox players bought nearly 1.6 billion UGC fashion items...

Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Animated heads are very popular in the Roblox marketplace right now. Over the past week, 4 out of the top 5 best-selling UGC items...

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

As I've outlined before, there are lots of good reasons for brands to integrate into an existing Roblox game instead of building a new...

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Back in April while reviewing the top Roblox branded experiences, I was impressed that Sanrio's My Hello Kitty Cafe had grown 100%...

Top avatar clothing and accessories from Hello Kitty to Y2K fits Strike a pose, fashion-forward Robloxians! We’ve been virtual...

UGC creators, including partner brands, can now sell Roblox UGC Limited items On April 5, 2023, Roblox announced a big change affecting...