Articles

Roblox Moves to Make Integrations Scalable

Roblox is overhauling brand integrations with new rules, measurement standards, and revenue share. Here’s what it means for brands, developers, and the future of UGC advertising.

Mar 245 min read

Roblox Brand Integrations: A Beginner's Guide

Join 4K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco Roblox is no longer just a gaming platform for kids. With over 97.8 million daily active users, Roblox has become one of the most powerful user-generated content (UGC) platforms for reaching Gen Z and Gen Alpha audiences. It's where younger generations go to play, hang out with friends, express their identities, and increasingly, discover brands.

May 22, 20255 min read

How Livetopia's Roblox Integrations Provide Brands Guaranteed Traffic

Inside look into Century Games' popular Livetopia experience, which has done many brand deals. Join 2K+ business leaders (at Roblox, Epic...

Feb 27, 20244 min read

How Roblox Brand Integrations Work from a Developer's Perspective

Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Nov 21, 20233 min read

Suit Up Games - Roblox Studio for Branded Experiences

Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...

Sep 12, 20236 min read

Barbie Dreamhouse Tycoon Launches on Roblox, Timed to Movie Release

As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...

Jul 23, 20235 min read

Roblox Brand Integrations: LEGO City, Netflix, Bebe Rexha

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here Brands are Integrating...

Jul 4, 20233 min read

21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch

Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

Apr 18, 20234 min read

Shazam Movie and Home Depot Integrate Into Roblox Games

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco With...

Mar 15, 20232 min read

Best Roblox Games for Brand Integrations

Join 4K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here When most brands gain attention for activating on the Roblox platform, it's usually from creating a custom experience / virtual world. Famous examples include Nike's Nikeland, Walmart's Walmart Land and Sanrio's My Hello Kitty Cafe. But building a full game from scratch is the hardest way for brands to connect with coveted Roblox users. Game development can be expensi

Jan 31, 20237 min read