Roblox Brand Integration: Monster Jam x Car Dealership Tycoon

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By Stephen Dypiangco

Monster Jam, the massive live motorsports experience, has rumbled into the Roblox metaverse. Partnering with prominent Roblox developer Gamefam and global children’s entertainment company Spin Master, Monster Jam created a robust integration into Car Dealership Tycoon, a leading car game on Roblox.

The campaign launched on October 28 and amassed 9.3MM visits over its first weekend, successfully engaging new and existing fans from across the globe.

Average session length: 15 minutes

Average visits: 670K (weekdays) | 1.4M (weekends)

User rating: 92%

Rather than creating a game from scratch, Monster Jam integrated with Car Dealership Tycoon – a mega-popular Roblox experience with over 1.1B visits. With statistics like that, it’s no wonder Car Dealership Tycoon was an attractive drawcard for the Monster Jam brand.

Car Dealership Tycoon enables players to customize their own car dealership and build cars while exploring various driving, racing, and other action-packed activities.

When Robloxians engage with this Monster Jam integration, they automatically unlock the famous Grave Digger truck. Throughout the month-long integration, players have the chance to win Monster Jam's legendary trucks, including Megalodon, El Toro Loco, Lucas Stabilizer, and Monster Mutt Dalmatian.

Visitors enter the experience via the Monster Jam Garage, which acts as a gateway to the Monster Jam stadiums. A racing stadium, which has a figure-eight racetrack and can accommodate up to 15 players, and the freestyle stadium, which has Monster Jam's recognizable freestyle pods, ramps, and buses to crush. Players can also visit the Monster Jam Event Shop to claim trucks.

Monster Jam and toy company Spin Master paired with Gamefam to develop the game. Gamefam operates the largest network of games on Roblox. A company that attracts 25 million daily game sessions and 115 million hours of engagement each month across 30+ live games.

This immersive Monster Jam experience is active on Roblox until November 28.

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