Articles

Top Roblox Branded Games Ranked - May 2025 (Skibidi, SpongeBob, Sonic)

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco ...

May 63 min read

Roblox Developer Directory for Brands

Introducing the first batch of Roblox developers in a brand new Roblox directory. Every week we publish exclusive research about how...

Mar 33 min read

Top Entertainment and Sports Brands on Roblox (Dec '24)

Once again Skibidi Toilet and NFL dominate the month's Roblox brand rankings. Every week we publish exclusive research about how brands...

Dec 16, 20241 min read

Top 10 Roblox Brand Games (September '24)

Sonic Speed Simulator surpasses 1 billion lifetime visits, and Beetlejuice enters list. Every week we publish exclusive research about...

Sep 17, 20242 min read

Inside ZURU Toys' Winning Roblox Strategy

ZURU Toys explains their process of bringing their Rainbocorns IP to Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Jun 11, 20245 min read

Top 10 Sports Brands on Roblox

The Australian Open leads the way, followed by NFL and NHL. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...

May 14, 20247 min read

Roblox vs. Fortnite: What Brands Should Know

Atlas Creative's Michael Herriger breaks down the two popular UGC gaming platforms. Join 2K+ business leaders (at Roblox, Epic Games,...

Mar 11, 20244 min read

Top Roblox Brand Games Ranked - March 2024 (Kung Fu Panda, Sol De Janiero)

Kung Fu Panda 4 and beauty brand Sol De Janiero enter Top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the ...

Mar 5, 20244 min read

Top Roblox Brand Games Ranked - February 2024 (SpongeBob, TMNT)

Paramount's SpongeBob exits paid beta and enters top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...

Feb 5, 20244 min read

Roblox Avatar Shops: Faster, Cheaper, Easier Way for Brands to Launch

Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Jan 16, 20243 min read

Top Roblox Brand Games Ranked - January 2024 (Barbie, Alo Yoga)

Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Jan 7, 20245 min read

Top Roblox Brand Games Ranked - December 2023 (Mark Rober, e.l.f. Cosmetics)

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Dec 5, 20237 min read

How Roblox Brand Integrations Work from a Developer's Perspective

Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Nov 21, 20233 min read

13 Halloween-Themed Roblox Brand Experiences

Lots of brands roll out orange and black experience updates for the Halloween season. Halloween is a big deal around the world, and it's...

Oct 30, 20232 min read

Suit Up Games - Roblox Studio for Branded Experiences

Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...

Sep 12, 20236 min read

Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Aug 15, 20237 min read

Top Roblox Brand Games Ranked - July 2023 (Sonic, Warrior Cats, TWICE)

Branded game visits down -11%, but NARS & NHL find free UGC success Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Jul 11, 20235 min read

Motorsports Brands Race to Roblox

From Madden to FIFA, sports and gaming have a long, successful partnership that spans decades and a gamut of platforms. In recent years,...

Mar 28, 20232 min read

Top 20 Roblox Brand Games Ranked by Monthly Traffic (December)

When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

Dec 12, 20224 min read

Roblox Brand Integration: Monster Jam x Car Dealership Tycoon

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...

Nov 23, 20222 min read