Once again Skibidi Toilet and NFL dominate the month's Roblox brand rankings.
Every week we publish exclusive research about how brands are activating on the Roblox platform.
Wicked and Gabby's Dollhouse Each Have Over 4M Visits
The top 5 branded entertainment experiences remained the same as last month's list with two Skibi Toilet games taking the top spots. However, there were a couple of new branded experiences that performed well and are worth highlighting.
Monthly Visits: 4.6M
This experience was released to promote the Wicked movie from Universal Pictures. Players can roleplay as characters from the film, dress up their avatars, attend classes at Shiz University and decorate their dorm room.
Monthly Visits: 4.3M
Released to promote the DreamWorks Animation series on Netflix, this is a tycoon experience, where players can build their dollhouse up and roleplay.
NFL Football Universe Climbs Even Higher
In last month's Roblox brand rankings, Voldex' NFL Football Universe jumped up 87% month-over-month to over 35 million visits. This month, the experience climbed even higher to 47 monthly visits. As the NFL regular season winds down and the playoffs approach, I wouldn't be surprised to see this game continue to grow in audience size over the next two months.
Have a Roblox game you'd like me to write about? Send me an email with more details: steve [at] metaversemarcom.io
Stephen Dypiangco is a strategy and marketing consultant , helping brands reach young audiences on Roblox.
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