Top Roblox Branded Games: FIFA Takes the Lead
- Feb 23
- 5 min read
FIFA jumps to the top spot among Roblox branded games after taking over the existing popular soccer game Super League Soccer.
In this article, we’ll take a look at the top 10 branded games on the Roblox platform, ranking them by monthly visits. Since we last published our brand rankings, there has been meaningful movement, including a new game in the top overall spot. More importantly, a clear strategic pattern is emerging: rebranding or partnering with existing hits can be more effective than building from scratch.
Building a hit Roblox game from scratch is extremely difficult. It’s hard to create a game that breaks through and attracts a steady stream of players, and even harder to keep that momentum going through consistent liveops updates.
That’s why more brands are finding success by partnering with existing games that have already broken through and proven they can retain players month after month. These games have track records of sustained success, established monetization, and a strong relationship with the platform’s discovery algorithm. Rebranding or partnering with an established game can significantly reduce a brand's risk.
FIFA TOP ROBLOX BRANDED GAME
Back in December, FIFA announced an expanded partnership with Roblox, which included taking over the popular soccer game Super League Soccer.
According to FIFA's website: “Gamefam’s blockbuster title Super League Soccer, which averages 9.5 million monthly active users, 1.5 million daily gameplay sessions and 11-minute gameplay sessions, has been renamed and rebranded as FIFA Super Soccer to become FIFA’s new official experience on the platform.”
Here’s what players can do in the game:
Compete with official national teams and popular clubs
Join events aligned with top global leagues
Celebrate the road to the FIFA World Cup 2026
Unlock exclusive FIFA and FIFA World Cup gear to outfit their avatars
FIFA partners such as adidas and other brands are also featured
With EA Sports now releasing soccer titles under the EA FC brand instead of FIFA, it also makes sense for FIFA to lean into Roblox, a massive and globally accessible platform, especially in the lead-up to the World Cup.
FIFA had already collaborated with the game’s developer, Gamefam, on an earlier integration tied to the FIFA Club World Cup 2025. That likely demonstrated the potential upside of working together and paved the way for a deeper partnership. Prior to this move, FIFA built several standalone Roblox experiences, including FIFA World in 2022 ahead of the men’s World Cup. That game reached 26 million lifetime visits. By comparison, the rebranded FIFA Super Soccer recorded 44 million visits in January 2026 alone.
This kind of Roblox evolution is becoming more common. The NFL had a similar journey. Before taking over Ultimate Football from Voldex, the league had launched several standalone Roblox experiences that did not reach the same level of success. Since the takeover in September 2024, NFL Universe Football has remained consistently strong, regularly ranking among the top branded games and top monetizing games on the platform.
NASCAR followed a comparable path. It partnered with the existing game Driving Empire, generating results that far surpassed what it achieved with its earlier standalone NASCAR Tycoon experience.
These examples show that finding the right strategy on Roblox often takes time and iteration. The companies that succeed are those that stick with it, test and learn, and evolve. Organizations that launch once and never return risk missing a major opportunity to reach younger audiences and build long-term fandom.
STABILITY AND MOVEMENT ACROSS THE TOP 10
There has been notable movement across the rankings over time. In October of 2025, when looking at top branded games by revenue rather than visits, several familiar titles appeared, including SpongeBob Tower Defense and NFL Universe Football. Going back further to July, other games such as Tech Deck, Squid Game, and Warrior Cats ranked in the top 10 by visits but have since dropped lower.
NFL Universe Football has remained strong throughout this period, a testament to its longevity and consistent updates. SpongeBob Tower Defense was the top branded game by visits back in July and has also maintained strong attention. Sonic Speed Simulator has stayed in the top 10 for over two years, though its numbers are lower now than they were last summer.
This mix of movement and durability highlights how difficult it is to sustain long-term success on the platform, even for well-known IP.
TWO SPONGEBOB GAMES PERFORMING WELL
Paramount’s SpongeBob Tower Defense has been out for over a year and has maintained strong traffic numbers during that time. The makers of that game, Wonder Works, released another SpongeBob-themed game called Survive Bikini Bottom toward the end of 2025. This survival game draws inspiration from the popular 99 Nights in the Forest format.
There’s a third SpongeBob game from Wonder Works that is also heavily inspired by platform trends: Steal a SpongeBob. This game, with 3.2 million visits last January, draws from the Steal a Brainrot format.
The Wonder Works team is clearly leaning into platform trends and using its partnership with Paramount to bring strong IP into formats that are already resonating with players. SpongeBob is an older franchise, but that likely works in its favor. Many Roblox players are already familiar with it, and it carries a strong nostalgia pull.
Combining recognizable IP with trending gameplay formats helps these games stand out. Not every team can identify the right trend and move quickly while it’s still relevant, but Wonder Works appears to be executing well with this approach.
NOTABLE BRAND GAMES THAT MISSED THE TOP 10
Miraculous RP (9.6M visits), Warrior Cats: Ultimate Edition (8.2M visits), and Ben 10 Super Hero Time (7.7M visits) are well-established games that have remained near the top of the rankings for years. While not currently in the top 10, they remain in the top 20.
These titles likely benefit from strong fan bases and deep loyalty to their underlying IP. The strength of those communities continues to bring players back. These games may be serving needs that fans cannot get elsewhere, whether that’s community, immersion, or self-expression tied to the franchise.
NBA Champions Basketball has 5.2M visits. This is the NBA’s third Roblox game and has performed better than it's previous releases NBA Avatar Catalog and NBA Playgrounds. Unlike FIFA and NFL, the NBA did not take over an existing hit but instead built a game similar to an existing game, Arcade Basketball (Atlas Creative developed both). It’s unclear why the NBA chose this route to build it's own game, considering partnering with an existing hit may have offered faster upside.
MONETIZATION VS VISITS
The most-visited games are not always the highest earning. According to Rotrends, NFL Universe Football and SpongeBob Tower Defense are both top-50 earning games on the Roblox platform. Sonic Speed Simulator ranks among the top 110 monetizing games. Survive Bikini Bottom is a top-350 monetizing game.
FIFA Super Soccer, prior to its rebrand and surge in traffic, ranked around the top 400-500 monetizing games, but it is no longer ranked that high. As its audience continues to grow under the FIFA brand, its monetization performance may evolve as well.
WHAT THIS SIGNALS
Whenever a brand finds success on Roblox, it helps pave the way for others. FIFA’s performance will likely encourage more soccer organizations and leagues to explore the platform. The Premier League has already launched its own experience, Dribble Dash, and more sports and entertainment brands are likely to follow.
But the key is not simply launching. It’s committing to the platform, testing, learning, and evolving over time. That’s where breakthrough success happens. FIFA and NFL have demonstrated this through iteration and partnership. Paramount and NASCAR have shown it through sustained investment and adaptation.
The brands seeing the strongest results on Roblox are not the ones that show up once. They’re the ones that treat the platform as part of an ongoing strategy.
Want more Roblox insights like this?
Join 2.5K+ subscribers to our weekly Roblox newsletter,
read by business leaders at Roblox, Epic Games, Xbox, and Disney.
Comments