Top Roblox Branded Games Ranked - July 2025 (How to Train Your Dragon, Squid Game)
- Stephen Dypiangco
- Jul 15
- 3 min read
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New Additions to the Monthly Top 10 List
This month saw some big changes to our monthly brand rankings list compared to last month's list:
SpongeBob took over the top spot from Toilet Tower Defense, which dropped sharply from 79M monthly visits to 37.7M monthly visits.
How to Train Your Dragon and Squid Game: The Final Games entered the list for the first time, replacing Ben 10 Super Hero Time and Miraculous RP, which dropped to 11th and 12 place respectively.
Last month's newcomer Skate Obby from Spin Master's Tech Deck brand climbed from tenth to sixth place with 18.5M monthly visits.
It's great when new brands enter the top 10 because it signifies that the Roblox brand ecosystem is growing in positive ways. Not just one, but three new brands connecting with millions of Roblox players should give confidence to other companies exploring Roblox that it is possible to make a fun game that resonates and finds success.
That being said, seeing the same old games such as Sonic, Barbie, and Warrior Cats illustrates the potential for long term success on the platform. These games have been successful for years, and they show that it is possible to maintain a game's popularity with consistent liveops updates. By keeping their games fresh with new features and content, they've been able to reach millions of people and generate ongoing revenue.
My hope is that we'll see more brands make truly fun games that are able to deliver millions of visits organically via the Roblox algorithm. Right now, most of the games finding success are entertainment and toy brands. I look forward to seeing more brands across sports, music, fashion, beauty, auto, finance and CPG figure out how to make fun Roblox experiences that attract large audiences and drive monetization.
Last but not least, I've added in monetization data into the table above, pulling from the Creator Exchange website. Since that site's data is in Robux, I converted it to USD using the Robux DevEx calculator from RoMonitor Stats. I hope this information will be helpful to the brands, developers and agencies trying to better understand what Roblox monetization looks like.
How to Train Your Dragon Breaks Into Top 3
Universal Pictures' How to Train Your Dragon experience was released at the end of May and accumulated 6 million visits in about one and a half weeks.
In June the game really took flight (pun intended) and amassed an impressive 37 million visits, propelling it all the way into 3rd place for the month.
The last time we've seen a theatrical movie release campaign come close to this success was last Fall with Beetlejuice: Escape the Afterlife from Warner Brothers, which ended up with 25 million visits.
Seeing new Roblox campaigns for major Hollywood movies like Jurassic World: Rebirth, Dog Man, Karate Kid: Legends, and Sonic the Hedgehog 3 show that the popular UGC gaming platform is well on its way to being a must-use marketing channel to reach Gen Z and Gen Alpha audiences.
Netflix Releases Official Squid Game Experience
Squid Game IP has been incredibly popular on Roblox for years, showing up in a variety of unofficial fan-made games, which Netflix has left alone.
But now the streaming video giant has released its own official Squid Game experience, and it has performed well, accumulating over 13 million visits in June of 2025.
With its blend of violence and competition across several types of games, Squid Game is well-suited to be translated into Roblox.
Making a fun Roblox game that players spent significant time in and come back to repeatedly is easier said than done. But examples like these show that more and more brands are figuring it out and finding major success along the way.
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