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Wicked Movie Takes Over Roblox
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over the past couple of years, Roblox has quietly become a must-use marketing platform for movie studios trying to reach younger Gen Z and Gen Alpha audiences. In the past year or so, How to Train Your Dragon , Bad Guys 2, Beetlejuice Beetlejuice , Smurfs , Karate Kid Legends , Sonic 3 , Jurassic World Rebirth , M3GAN 2.0, and KPop Demon Hunte
Nov 103 min read
Roblox UGC Trends Right Now: Emotes, Animation Packs, and Playful Avatars
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Let's take a look at the top 30 trending items on the Roblox UGC marketplace and examine how player self-expression continues to evolve on the platform. Along the way, we'll see that that emotes, animation packs, and stylized avatars are defining Roblox culture right now. 1. Emotes Are Dominating the Roblox UGC Marketplace Previously, Roblox w
Nov 43 min read
YouTube and Roblox Are the Engine of Gen Z's "Creative Maximalist" Internet Culture
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Gen Z is building the internet in its own image. Every day, there are 1.2 billion views of Roblox-related content on YouTube and TikTok combined. Earlier this year, YouTube celebrated over 1 trillion lifetime views of Roblox content by launching its own custom museum experience inside Roblox , a full-circle moment that perfectly captures the
Oct 274 min read
Roblox's Latest Breakout Game is Plants Vs Brainrots
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Released in August 2025 , Plants vs Brainrots quietly entered the Roblox ecosystem before exploding in late September, peaking at nearly 9 million concurrent players over the recent weekend (10/11/2025). That surge now places it among the top four biggest Roblox games ever recorded , according to Rollimons data , t railing only Steal a Brainrot , Gr
Oct 206 min read
Top Roblox Brand Games by Revenue - NFL, SpongeBob, Sonic (Oct. '25)
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco In the past, I’ve ranked the top branded games on Roblox based on monthly visits. This time, I’m ranking them by average daily revenue. These are the games that are performing best when it comes to monetization. If you’re a brand, agency, or studio looking to create a game that generates revenue on Roblox, these titles are worth studying close
Oct 133 min read
Inside My Family’s Approach to Roblox Safety
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Oct 64 min read
Paramount's Roblox Journey: Active Iteration to Breakthrough Hit Game
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Sep 264 min read
99 Nights in the Forest Surpasses Grow a Garden: Roblox’s September Breakout
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan This...
Sep 226 min read
What I Learned Bringing Together 150 Roblox Industry Leaders at RDC 2025
By Stephen Dypiangco This year’s Roblox Developers Conference was my third RDC — and my favorite yet. Each year gets better, with more...
Sep 153 min read
Top Takeaways from the Roblox Developers Conference 2025 for Gaming and Brand Professionals
By Stephen Dypiangco I just got back from Roblox’s annual Developers Conference (RDC), and boy am I tired! It was a great several days...
Sep 93 min read
Why the Roblox Developers Conference Feels Like the Early Days of YouTube All Over Again
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 263 min read
Lady Gaga x Dress to Impress Reaches Millions on Roblox
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Lady...
Aug 183 min read
Roblox Launched a New Licensing Platform — Here’s Why It Matters
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 115 min read
LFG Studio Offers $15,000 Funding for Early-Stage Roblox Developers
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 45 min read
From Players to CEOs - Who's Obsessed with Grow a Garden
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco I...
Jul 292 min read
No School, Mutated Mangoes, 20M+ Players: Roblox Summer, Explained
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco When...
Jul 283 min read
Was Travis Kelce’s Collab with Grow a Garden a Success?
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco This...
Jul 282 min read
Inside the Monetization Playbook of Roblox’s Biggest Hit
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over...
Jul 243 min read
Why Grow a Garden Is Winning—And What You Can Learn From It
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco The...
Jul 224 min read
Grow a Garden Keeps Driving Roblox to New Heights
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Jul 212 min read
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