Articles

Roblox’s top games reveal two major player needs: accessible Simulation experiences built around collecting, upgrading, and progression, and higher-engagement Survival, Action, RPG, and Shooter games driven by combat, mastery, and deeper gameplay.

Brands keep talking about Roblox but few are building. Here's why the safety changes everyone's watching are the opening most will miss.

Discord data is becoming a powerful way to understand Roblox brand integrations. This article explores what player conversations reveal about campaign hype, confusion, brand fit, and future collaboration demand across top Roblox games, showing why community sentiment matters before, during, and after launch.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox’s new Terms of Use are about much more than legal updates. They reveal a platform becoming more controlled, monetized, and strategically powerful.

Roblox is shifting away from a kids-first platform toward an adult monetization engine. Here’s what that means for developers, brands, and the future of the ecosystem.

Why is Sailor Piece trending on Roblox? This anime RPG is outperforming competitors like Blox Fruits by offering faster leveling, instant rewards, and low-friction gameplay. Explore the core loop, engagement systems, and long-term risks behind its rapid growth.

Roblox is tightening its platform to survive global regulation. What new rules mean for developers, brands, and the future of UGC gaming.

Rivals has quietly become the top competitive shooter on Roblox, defying a genre that historically struggled on the platform. Here’s how ranked systems, fast-paced gameplay, and consistent updates fueled its rise.

Roblox is overhauling brand integrations with new rules, measurement standards, and revenue share. Here’s what it means for brands, developers, and the future of UGC advertising.

Inside the UGC Gaming Breakfast at GDC, where developers, investors, and brands discussed Roblox, UGC gaming, and the growing opportunity across creator platforms.

At GDC, Roblox is finally a major topic. With 144M daily users and $1.5B paid to creators, traditional game companies are realizing they’re late to the UGC gaming ecosystem.

AI is rapidly lowering the barrier to building on Roblox. Here’s how Roblox’s new tools and emerging startups could dramatically expand who creates games and how fast new experiences get made.

FIFA jumps to the top spot among Roblox branded games after taking over the existing popular soccer game Super League Soccer.

If your business depends on connecting with kids, Roblox is no longer optional. It’s becoming foundational.

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Roblox rewarded video ads are moving beyond awareness and into conversion. Every few weeks, I log into Roblox with one specific goal: to see how rewarded video ads are evolving. I’ve been excited about this ad unit since last summer , when rewarded video ads were still in private beta and only available to a limited set of developers. At the t

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan The Brainrot Era Continues If you were hoping brainrot games would stay firmly in 2025, bad news: Roblox kicked off 2026 with another viral brainrot game, and this one is already topping the charts. Escape Tsunami for Brainrots has rapidly become one of the most popular games on the platform. The numbers tell the full story. According to Rollimon’s d

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco The energy around UGC gaming in London is real, and you could feel it the moment people walked into the room. Last week, Max Power Gaming brought together 100 people for a UGC gaming mixer in London. There were developers, brands across entertainment and sports, brand studios, traditional gaming companies, a creator accelerator, gaming lawyer

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Making a hit Roblox game is incredibly hard, but the teams that are able to reach the top of the UGC gaming platform's charts reap incredible financial rewards upwards of several million dollars to tens of millions of dollars, depending on the title's longevity. One company that's going about placing lots of bets on talented Roblox creators is