Articles

Why does a 10-year-old keep returning to Roblox's Driving Empire, and what does the game teach him about cars? Stephen Dypiangco sits down with his son Nate to explore how a new interest in cars turned into a daily Roblox habit. From discovering new car brands and trading a Rivian for a Lamborghini to spending Robux with friends and racing through NASCAR World, their conversation offers a firsthand look at how brands, collections, advertising, and social play shape a young pl

Inside Roblox’s September 2026 rankings: Steal an Egg takes No. 1 with 1.4 million average players, Ride a Pet debuts at No. 9, Brookhaven reclaims second, and Murder Mystery 2 slips to fourth as its summer event ends. Weekly updates, egg hatching loops, and shifting player habits drive the changes across the platform’s most-played experiences.

Roblox buys ads on TikTok's 1B-user network. Brands can't yet buy Roblox the same way. Notes from Advertising Week on gaming's ad infrastructure gap.

Roblox is running 18+ TikTok ads for games like Murder Mystery 2. Here's what its paid push reveals about growth, marketing spend, and its ad business.

Inside Roblox’s August 2026 rankings: Murder Mystery 2 takes No. 1, Steal an Egg surges into the top two, Blox Fruits rebounds, and July’s breakout games lose steam as major updates, viral mechanics, and shifting player habits reshape the platform’s most-played experiences.

Inside RDC 2026: Roblox Everywhere, fiat payouts, pre-roll ads, and an 18+ push. Plus what developers, investors, and acquirers said off the keynote stage.

Roblox is in a downturn, but studios are traveling, lenders are underwriting creators, and traditional publishers are buying in. Notes from Gamescom in Cologne.

Why Roblox concerts stopped working, how integrations brought them back, and the traffic numbers brands should track instead of world records.

My 9-year-old found a viral Steam game through Roblox clones and remixed it with his sister. A firsthand look at Roblox's remix flywheel and its safety-moat gap.

My 9-year-old found a viral Steam game through Roblox clones and remixed it with his sister. A firsthand look at Roblox's remix flywheel and its safety-moat gap.

The 2026 World Cup took over Roblox. See how FIFA, indie developers, and brands like Hyundai and Purina are competing for Gen Z, and who is actually winning.

Why is Roblox replacing its classic avatar items? Inside the 2026 UGC overhaul, the R15 money mechanic, and the opportunity it opens for brands.

Epic's Team Open is a smart answer to Roblox eating gaming. But two things give me pause: how long it'll take, and whether players even want a connected world.

Roblox’s top games reveal two major player needs: accessible Simulation experiences built around collecting, upgrading, and progression, and higher-engagement Survival, Action, RPG, and Shooter games driven by combat, mastery, and deeper gameplay.

Brands keep talking about Roblox but few are building. Here's why the safety changes everyone's watching are the opening most will miss.

Discord data is becoming a powerful way to understand Roblox brand integrations. This article explores what player conversations reveal about campaign hype, confusion, brand fit, and future collaboration demand across top Roblox games, showing why community sentiment matters before, during, and after launch.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox is the only major platform admitting kids under 13 use it and building safety infrastructure to match. Why that honesty is becoming its biggest moat.

Roblox’s new Terms of Use are about much more than legal updates. They reveal a platform becoming more controlled, monetized, and strategically powerful.

Roblox is shifting away from a kids-first platform toward an adult monetization engine. Here’s what that means for developers, brands, and the future of the ecosystem.