Top Roblox Brand Games by Revenue - NFL, SpongeBob, Sonic (Oct. '25)
- Stephen Dypiangco
- 15 hours ago
- 3 min read
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In the past, I’ve ranked the top branded games on Roblox based on monthly visits. This time, I’m ranking them by average daily revenue.
These are the games that are performing best when it comes to monetization. If you’re a brand, agency, or studio looking to create a game that generates revenue on Roblox, these titles are worth studying closely.
The Clear Winner: NFL Universe Football
The standout performer this month is NFL Universe Football. While it’s second overall in monthly visits, it earns more than twice the daily revenue of the second-place game, SpongeBob Tower Defense.
The NFL season is underway, and this game is poised to grow even more as fan interest rises through the rest of the season, just like last year when the game grew steadily from September through December.
This sports title likely has a strong U.S. player base, which is significant because U.S. players spend the most Robux on the platform. At $9,500 in average daily earnings, that’s roughly $285,000 per month, a very solid figure for a branded Roblox experience.
Within the game, players can purchase subscriptions ($4.99 for Amethyst and $9.99 for Diamond levels), card packs for their favorite teams (ranging from $2.49 up to $66), bundles (from $5.63 to $210), and single cards that range from Pro at $0.63 to Stardom at $55.50.
Until writing this article, I had no idea that this title had in-game offerings at the $55-$66 level, let alone the $210 level. With high-value items far exceeding $10, it’s easy to see how the game achieves such strong monetization. The game’s success suggests it’s not only fun but also makes these premium purchases feel genuinely worthwhile. Players wouldn’t spend at these levels otherwise.
Two SpongeBob Games, Two Stories
There are two SpongeBob titles on this month’s list — both developed by Wonder Works under an official Paramount license.
SpongeBob Tower Defense - Launched in late December 2024, this game remains a juggernaut. It led the list in monthly visits this month and ranked second in daily revenue. With over 20 million monthly visits, it continues to be one of the most enduring branded games on the platform.
Steal a SpongeBob - This one is a branded riff on the viral hit Steal a Brainrot, which has shattered recently CCU records on Roblox. While it had a strong launch, engagement has cooled since its debut, a common pattern for trend-based experiences.
Together, these two titles show how SpongeBob continues to be one of the strongest IPs on Roblox when paired with the right gameplay formats.
My Hello Kitty Cafe
This game has been around for years and no longer commands the traffic it once did. It used to average over 10 million monthly visits a couple of years ago.
Today, it sits at 3.8 million monthly visits, yet it still produces solid revenue. That’s because it’s been effective at converting players into payers, showing strong monetization efficiency even with a smaller audience. It’s an example of how a well-designed branded game can sustain meaningful revenue long after its peak traffic.
Beyblade X
The Beyblade X-Battles experience rounds out the top ten. Despite a relatively modest 46 million lifetime visits, it continues to draw an engaged niche audience. Its consistent monetization shows that even lower-traffic games can deliver dependable returns when they align tightly with fan passion and IP value.
Key Takeaway
Several notable monetization drivers for branded Roblox games right now appear to be:
Strong U.S. engagement (NFL)
Smart gameplay adaptation of viral formats (SpongeBob)
Efficient conversion mechanics that sustain older titles (Hello Kitty)
Tight alignment with fan identity and collectibility (Beyblade)
Brands that want to succeed on Roblox should look at what these games have in common, not just big IP, but games that players want to keep coming back to and spend in.
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