Skibidi Toilet and NFL dominate this month's Roblox brand rankings.
Every week we publish exclusive research about how brands are activating on the Roblox platform.
Skibidi Toilet Dominates Entertainment Rankings
The top two branded games in entertainment this month are based on the incredibly popular internet turned-pop culture phenomenon Skibidi Toilet. Toilet Tower Defense was the top overall performer across all branded experiences with a whopping 156 million visits last month. Coming in second in entertainment and third overall across all branded experiences with 33 million visits was Skibidi Tower Defense.
While this is the first time I've featured these two official Skibidi titles on my brand rankings list, they've been successful for quite a while. Toilet Tower Defense has 5.1 billion lifetime visits, and Skibidi Tower Defense has 556 million lifetime visits at the time of this writing.
Skibidi Toilet has a variety of other initiatives on Roblox, including a paid emote and a variety of UGC avatar items.
NFL Football Universe Climbs Higher
In last month's Roblox brand rankings, Voldex' NFL Football Universe broke into the charts with 19 million visits. After that strong month, the officially-licensed NFL Roblox game jumped up 87% month-over-month to over 35 million visits.
During the month of October, the popular game released a Halloween update with limited-time rewards and the following event features:
•  Spend Pumpkins in the Event Shop to purchase the limited-time Halloween and Super Halloween Packs.
•  Earn Pumpkins by playing matches in Gameplay, Park, or TradeHub—whether on offense or defense, there are pumpkins to be earned. Just play and have fun!
•  Complete event-specific goals found in the Event Menu to earn even more Pumpkins.
Dettol Takes Top CPG Brand
Dettol Hygiene Quest had a very strong month with nearly 4 million visits, bringing its lifetime visit total to over 13 million. It appears that offering free UGC items has been part of this game's user acquisition strategy.
Walmart Discovered had a big Halloween update in October, which included seasonal decoration and the ability for players to try on a variety of costumes and Halloween outfits.
Amazon's Holiday Dash launched at the tail end of September, and it is set to run until mid-January. This is Amazon's third year in a row of bringing characters from it's annual holiday toy catalog to life on Roblox.
Have a Roblox game you'd like me to write about? Send me an email with more details: steve [at] metaversemarcom.io
Stephen Dypiangco is a strategy and marketing consultant , helping brands reach young audiences on Roblox.
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