Articles

Top Roblox Branded Games Ranked - May 2025 (Skibidi, SpongeBob, Sonic)

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Stephen Dypiangco ...

May 63 min read

Top Entertainment Brands on Roblox (Feb '25)

SpongeBob, Hell's Kitchen and Beast Games achieve breakout success. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Feb 23 min read

Top Entertainment, Sports, CPG & Retail Brands on Roblox (Nov '24)

Skibidi Toilet and NFL dominate this month's Roblox brand rankings. Every week we publish exclusive research about how brands are...

Nov 18, 20242 min read

Top 10 Roblox Brand Games (August '24)

Shrek and the Olympics entered our monthly top Roblox brand games rankings. Every week we publish exclusive research about how brands...

Aug 20, 20244 min read

Top Brands in Entertainment, Sports, Automobiles on Roblox

Barbie, NHL and Lamborghini lead their industries on Roblox Join 1.5K+ newsletter subscribers learning about Roblox and brands With over...

Jul 14, 20242 min read

Top Roblox Brand Games Ranked - April 2024 (Poppy Playtime, Godzilla x Kong)

Poppy Playtime Forever from Jazwares claims the top spot. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...

Apr 9, 20244 min read

Top Roblox Brand Games Ranked - February 2024 (SpongeBob, TMNT)

Paramount's SpongeBob exits paid beta and enters top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...

Feb 5, 20244 min read

Top Roblox Brand Games Ranked - January 2024 (Barbie, Alo Yoga)

Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Jan 7, 20245 min read

Top Roblox Brand Games Ranked - December 2023 (Mark Rober, e.l.f. Cosmetics)

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Dec 5, 20237 min read

The Future of Brand Monetization on Roblox is E-commerce

Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Nov 28, 20236 min read

Top Roblox Brand Games Ranked - November 2023 (Barbie, Walmart)

Barbie skyrockets to the top of our monthly Roblox brand rankings. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Nov 6, 20233 min read

How Did Barbie Get 27 Million Roblox Visits in Only 13 Days?

Unpacking how Barbie DreamHouse Tycoon skyrocketed in popularity on Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Oct 24, 20234 min read

Barbie Dreamhouse Tycoon Launches on Roblox, Timed to Movie Release

As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...

Jul 23, 20235 min read