Barbie, NHL and Lamborghini lead their industries on Roblox
With over 77 million daily active users, Roblox is a top destination for young people. It's also becoming a top destination for brands that want to reach and engage with young people, who are increasingly hard to connect with across today's fragmented media landscape.
Every month, we look at the top-performing brands that are effectively reaching young audiences on Roblox.
Rather than looking at the most-visited games overall, this time we're going to break out the top performers in several industries: entertainment, sports and automobiles.
The idea to is highlight who are the brands that are finding success and leading their respective industries forward in regards to fan engagement within gaming.
TOP ROBLOX ENTERTAINMENT IP GAME: BARBIE DREAMHOUSE TYCOON
Barbie is dominating on Roblox.
Mattel, Inc.'s iconic brand has the #1Â entertainment IP game on Roblox.
A tycoon game where players build mansions, Barbie DreamHouse Tycoon has been a top-performing game for several months.
With fun gameplay that matches a popular genre (mansion tycoon), lots of content (a variety of homes to build) and a strong IP that appeals to young people, this experience looks like it will continue to be a top-performing experience for quite a while.
Monthly stats in June:
- 21.9M visits (-1% month-over-month growth)
Other entertainment IP that continue to find great success on Roblox include SEGA's Sonic the Hedgehog, ZAG STUDIOS' Miraculous, Paramount's SpongeBob and TMNT, and Sanrio's Hello Kitty.
TOP ROBLOX SPORTS GAME: NHL BLAST
National Hockey League (NHL) had the #1 sports game on Roblox last month, reaching millions of young people.
By offering attractive free UGC items, including a chaos hockey puck head and chaos hockey stick wings, the experience was able to attract nearly 3 million visits:
Monthly stats in June:
- 2.9M visits (+383% month-over-month growth)
The NHL took over the top spot in the Roblox sports category from Tennis Australia's AO Adventure.
Congrats to those involved including Charles Campisi and the game developers at The Gang.
Other sports organizations with top-performing games include National Football League (NFL), National Basketball Association (NBA), McLaren Racing, FIFA, Manchester City Football Club.
TOP ROBLOX AUTO GAME: LAMBORGHINI LAB
Roblox players are loving Lamborghini.
Italian auto maker Automobili Lamborghini S.p.A. had the most visited auto brand experience on the popular Roblox platform, which reaches over 77 million daily active users.
June Results
- 2M visits (-31% month-over-month)
The game's success can be attributed to relatively recent updates and an innovative partnership Voldex's Driving Empire, the top driving game on the platform.
Lambo claimed the top auto brand spot on Roblox by beating out newcomer Å koda Auto, whose new bike-themed experience attracted 1.5M visits last month.
Congrats to those involved in bringing this project to life including Lorenzo Marzi, Gregorio Guerzoni, Sawhorse Productions, Nic Hill, Buddy Wyrick, Michael Dougal.
Stephen Dypiangco is a strategy and marketing consultant, helping entertainment and sports brands enter Roblox.
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