Articles

Wait, Olivia Rodrigo Released Roblox UGC?!

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Jun 27, 20236 min read

Brand Monetization with Roblox UGC: Metaverse Marcom's Core Focus

Most brands currently use Roblox for marketing, but monetization is the next frontier. By writing lots of research-driven articles about...

Jun 20, 20235 min read

Top Roblox Brand Games - June 2023 (Sonic, Warrior Cats, TWICE)

Roblox eliminates free UGC for brands, drastically limiting key user acquisition tool Join 2K+ business leaders (at Roblox, Epic Games,...

Jun 9, 20233 min read

Maximizing Licensing Revenue: The Potential of Officially Licensed Virtual Items on Roblox

Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....

Jun 1, 20235 min read

Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Back...

May 26, 20235 min read

Brands with the Most Followers on Roblox (Sonic, Warrior Cats, Alo Yoga)

Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?

May 16, 20233 min read

Top Roblox Brand Games Ranked - May 2023 (Hello Kitty, Miraculous, TWICE)

K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

May 8, 20236 min read

How the Australian Open Measures Roblox Success

Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Join 2K+ business leaders (at Roblox, Epic...

May 2, 20237 min read

Trending Roblox UGC Virtual Items

Top avatar clothing and accessories from Hello Kitty to Y2K fits Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the...

Apr 25, 20234 min read

21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch

Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

Apr 18, 20234 min read

How Should Brands Leverage Roblox UGC Limited Items?

UGC creators, including partner brands, can now sell Roblox UGC Limited items Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Apr 10, 20235 min read

Top Roblox Brand Games Ranked - April 2023 (Hello Kitty, Sonic, Ben10)

Karlie Kloss's new experience has strong debut Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox...

Apr 3, 20234 min read

Motorsports Brands NASCAR and Valentino Rossi Race to Roblox

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco From...

Mar 28, 20232 min read

Top 10 Entertainment Brands Crushing It On Roblox (Without Trying or Spending)

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco If...

Mar 21, 20235 min read

Shazam Movie and Home Depot Integrate Into Roblox Games

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco With...

Mar 15, 20232 min read

Top Brands on Roblox Ranked - March 2023

Gamefam's NFL and Warner Music Group experiences (both powered by Intuit) off to strong start Join 2K+ business leaders (at Roblox, Epic...

Mar 7, 20235 min read

Top Trending Roblox UGC Virtual Fashion Items Right Now

Popular avatar clothing and accessories include headphones, pets and boots. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Feb 28, 20236 min read

Should Your Brand / IP Be on Roblox?

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here Across entertainment,...

Feb 21, 20234 min read

David Guetta Sells Weird & Wonderful Virtual Merchandise on Roblox

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco I'll...

Feb 12, 20236 min read

Top Roblox Brand Games Ranked by Monthly Visits (February, '23)

Tennis and K-Pop debut strongly, and paid promotion drives significant traffic. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Feb 7, 20236 min read