Articles

Roblox LiveOps Case Study: Adopt Me!'s Valentines Update

How one of Roblox's top games is using Valentine's to drive marketing and monetization. Join 2K+ business leaders (at Roblox, Epic Games,...

Feb 144 min read

Wicked RP Launches on Roblox Ahead of Movie Release

Universal Pictures returns to Roblox to promote its upcoming theatrical movie release. Join 2K+ business leaders (at Roblox, Epic Games,...

Oct 29, 20243 min read

Beetlejuice Movie Tickets Now for Sale in Roblox via Fandango

Fandango powers real-world ticket sales for Warner Bros movie within Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Aug 6, 20242 min read

Inside ZURU Toys' Winning Roblox Strategy

ZURU Toys explains their process of bringing their Rainbocorns IP to Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Jun 11, 20245 min read

Top Roblox Brand Games Ranked - May 2024 (Rainbocorns)

Rainbocorns from Zuru Toys entered our monthly top Roblox brand games rankings. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

May 7, 20244 min read

How Roblox's UGC Changes Impact UGC Creators

UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...

Apr 23, 20245 min read

Roblox Stands to Benefit from Growth in Gaming Advertising

IAB report shows how Gaming is becoming a more important marketing channel Every week we publish exclusive research about how brands are...

Apr 2, 20245 min read

How Livetopia's Roblox Integrations Provide Brands Guaranteed Traffic

Inside look into Century Games' popular Livetopia experience, which has done many brand deals. Join 2K+ business leaders (at Roblox, Epic...

Feb 27, 20244 min read

Australian Open Tennis & ESPN Team Up on Roblox

Tennis Australia's Ridley Plummer shares details about updating their Roblox experience. Join 2K+ business leaders (at Roblox, Epic...

Feb 20, 20244 min read

Top Roblox Brand Games Ranked - February 2024 (SpongeBob, TMNT)

Paramount's SpongeBob exits paid beta and enters top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...

Feb 5, 20244 min read

What Brands are Running Paid Advertising on Roblox?

Walmart and Amazon are among those brands using Roblox paid ads. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the...

Jan 30, 20243 min read

Roblox Avatar Shops: Faster, Cheaper, Easier Way for Brands to Launch

Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Jan 16, 20243 min read

Top Roblox Brand Games Ranked - January 2024 (Barbie, Alo Yoga)

Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Jan 7, 20245 min read

Roblox Launches Video Ads with Plans to Scale Advertising in 2024

Video is a big part of the company's plans to scale advertising revenue in 2024 and beyond Join 2K+ business leaders (at Roblox, Epic...

Dec 10, 20234 min read

2024 Roblox & Brands Predictions

Top brands, agencies and developers share their thoughts on Roblox's future As one year ends and another begins, it's a great time to...

Dec 9, 20235 min read

Top 5 Roblox Brand Moments of 2023

Favorite Roblox brand moments across sports, entertainment, UGC, social and video. In 2023 the amount of brands building on Roblox...

Dec 9, 20234 min read

Top Roblox Brand Games Ranked - December 2023 (Mark Rober, e.l.f. Cosmetics)

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Dec 5, 20237 min read

The Future of Brand Monetization on Roblox is E-commerce

Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Nov 28, 20236 min read

Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Aug 15, 20237 min read

Top Roblox Brand Games Ranked - August 2023 (Sonic, Cartoon Network, Fenty)

Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the ...

Aug 7, 20234 min read