Articles

How Free Limited Items Impact Roblox's UGC Economy

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter: sign up here By Hari Nair Roblox’s...

2 days ago4 min read

7 Popular Roblox UGC Trends Players Are Obsessed With

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco What...

Apr 284 min read

Roblox Analytics Platform Gamebeast Raises $3.7M in Funding

CEO Zander Brumbaugh raises from top tier venture funds to support Roblox devs. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Sep 24, 20244 min read

Top Selling Roblox Avatar Body Suits

Popular Hollywood IP and internet memes dominate top-sellers. Join 1.5K+ newsletter subscribers learning about Roblox and brands Over the...

Aug 14, 20242 min read

Roblox for Brands: adidas, Lamborghini, Telefonica

New Limited UGC sales record set and a luxury auto maker returns to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...

May 28, 20242 min read

What is Roblox and How Does it Differ from Other Gaming Platforms?

Breaking down Roblox compared to Minecraft, Fortnite and others. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the...

May 21, 20245 min read

Top Roblox Brand Games Ranked - May 2024 (Rainbocorns)

Rainbocorns from Zuru Toys entered our monthly top Roblox brand games rankings. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

May 7, 20244 min read

How Roblox's UGC Changes Impact UGC Creators

UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...

Apr 23, 20245 min read

How Brands are Driving Loyalty Sign Ups via Roblox

Flaunt CEO Connor Kelley shares how brands are leveraging Roblox to grow loyalty programs. Every week we publish exclusive research about...

Mar 13, 20243 min read

How to Leverage Data to Earn $50K+ in Roblox UGC Sales

Dubit CEO Matthew Warneford outlines how his company is using data to fuel UGC sales. Join 2K+ business leaders (at Roblox, Epic Games,...

Feb 13, 20246 min read

What Brands are Running Paid Advertising on Roblox?

Walmart and Amazon are among those brands using Roblox paid ads. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the...

Jan 30, 20243 min read

Roblox UGC Trends - Cute Faces & 2024 Predictions

Top UGC creators share the latest trends they're noticing on Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Jan 23, 20243 min read

Roblox Avatar Shops: Faster, Cheaper, Easier Way for Brands to Launch

Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Jan 16, 20243 min read

Top 5 Roblox Brand Moments of 2023

Favorite Roblox brand moments across sports, entertainment, UGC, social and video. In 2023 the amount of brands building on Roblox...

Dec 9, 20234 min read

Animated Heads Among Top Trending Roblox UGC

Animated heads are very popular in the Roblox marketplace right now. Over the past week, 4 out of the top 5 best-selling UGC items...

Oct 1, 20233 min read

Inside the Weird & Wonderful World of Soulskor's Roblox UGC

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Aug 29, 20237 min read

Creators (and Brands) Can Now Make Roblox Avatar Bodies

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Aug 22, 20234 min read

Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items

At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

Aug 1, 20236 min read

Twitter Users Reveal 5 Reasons Why Brands Fail on Roblox

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Jul 18, 20234 min read

Top Roblox Brand Games Ranked - July 2023 (Sonic, Warrior Cats, TWICE)

Branded game visits down -11%, but NARS & NHL find free UGC success Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Jul 11, 20235 min read