Grow a Garden Keeps Driving Roblox to New Heights
- Stephen Dypiangco
- Jul 21
- 2 min read
Updated: Jul 28
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Roblox Keeps Hitting All-Time Highs
In case you missed it, Roblox has been having the best summer ever. Over this past weekend on Saturday, July 19, Roblox hit a record-breaking 32.7 million concurrent users—the highest peak CCU in platform history.
At the same time, the Roblox stock price surged 91% in just 6 months, pushing it above $126 per share.
One game in particular has helped fuel this explosion.
Grow a Garden: The Game That’s Rewriting the Rules
Grow a Garden is a cozy farming game built by a single teenager and then acquired a small but mighty Roblox studio, Splitting Point Studios.
Over the past two months, it’s shattered every expectation:
May 17: Peak CCU of 4.2M
June 14: Peak CCU of 16.4M, beating Fortnite's previous CCU record of 14.3M
June 21: Peak CCU jumps to 21.3M
July 19: Hits 21.9M CCU, helping Roblox set its platform-wide record of 32.7M CCU (accounting for 67% of those players)
Week after week, this game has consistently driven massive weekend spikes in engagement.
It’s not just a flash in the pan—it’s a masterclass in how to design for retention, virality, and platform-algorithmic growth.
Why This Matters
This isn’t just a feel-good story about one game doing well. It’s a wake-up call for anyone trying to win on Roblox:
Small teams can drive platform-level impact
Smart design beats big budgets
The Roblox algorithm still massively rewards games that players love coming back to
Grow a Garden proves that breakout success on Roblox is still possible—even in 2025.
What’s Coming Next
In a few days, I’ll be sharing how this game is actually pulling this off—with analysis on its:
Gameplay loops
Viral design systems
Marketing strategy
It’s part of an upcoming breakdown for developers, brands, and strategists who want to understand what’s really working on Roblox right now.
Stay tuned for more.
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