Articles

Most Roblox brand games spike then fade. FIFA is holding steady. Here’s why integrations, not standalone experiences, are becoming the winning strategy for brands.

Rivals has quietly become the top competitive shooter on Roblox, defying a genre that historically struggled on the platform. Here’s how ranked systems, fast-paced gameplay, and consistent updates fueled its rise.

Roblox is overhauling brand integrations with new rules, measurement standards, and revenue share. Here’s what it means for brands, developers, and the future of UGC advertising.

Inside the UGC Gaming Breakfast at GDC, where developers, investors, and brands discussed Roblox, UGC gaming, and the growing opportunity across creator platforms.

At GDC, Roblox is finally a major topic. With 144M daily users and $1.5B paid to creators, traditional game companies are realizing they’re late to the UGC gaming ecosystem.

AI is rapidly lowering the barrier to building on Roblox. Here’s how Roblox’s new tools and emerging startups could dramatically expand who creates games and how fast new experiences get made.

FIFA jumps to the top spot among Roblox branded games after taking over the existing popular soccer game Super League Soccer.

If your business depends on connecting with kids, Roblox is no longer optional. It’s becoming foundational.

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Roblox rewarded video ads are moving beyond awareness and into conversion. Every few weeks, I log into Roblox with one specific goal: to see how rewarded video ads are evolving. I’ve been excited about this ad unit since last summer , when rewarded video ads were still in private beta and only available to a limited set of developers. At the t

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan The Brainrot Era Continues If you were hoping brainrot games would stay firmly in 2025, bad news: Roblox kicked off 2026 with another viral brainrot game, and this one is already topping the charts. Escape Tsunami for Brainrots has rapidly become one of the most popular games on the platform. The numbers tell the full story. According to Rollimon’s d

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco The energy around UGC gaming in London is real, and you could feel it the moment people walked into the room. Last week, Max Power Gaming brought together 100 people for a UGC gaming mixer in London. There were developers, brands across entertainment and sports, brand studios, traditional gaming companies, a creator accelerator, gaming lawyer

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Making a hit Roblox game is incredibly hard, but the teams that are able to reach the top of the UGC gaming platform's charts reap incredible financial rewards upwards of several million dollars to tens of millions of dollars, depending on the title's longevity. One company that's going about placing lots of bets on talented Roblox creators is

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Roblox’s Anti-Brainrot Breakout An action RPG has quickly broken out on Roblox over the past month, and it looks nothing like the platform’s most recent breakout hits. While recent chart climbers like Fish It , Steal a Brainrot , and Plants vs Brainrots lean heavily into simplicity to reach the widest possible audiences, The Forge moves in the opp

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Late last year I asked the Max Power Gaming community to reflect on what defined Roblox in 2025 and where the platform is heading next. Responses came from developers, studio leaders, product managers, and operators actively building inside the ecosystem. In total, 24 respondents shared their perspectives. While this isn’t a statistically rep

Investor insights from Shamrock Capital partner Aaron Wizenfeld on Roblox’s biggest games, platform growth, safety, ads, and the rise of UGC gaming.

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Another incremental simulator game has been rapidly climbing the Roblox charts. We’ve seen a few hits in this genre break out over the past year or two like Bubblegum Simulator Infinity (which we covered previously ) , Pet Simulator 99! , Sol’s RNG , but nothing on the level of Fish It , which has suddenly positioned itself as one of the top games o

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Looking at 2025, it has become clear that Roblox reached a new stage of maturity. What was once seen by some as a novelty, a niche platform, or an experimental channel has emerged as a major ecosystem within the broader gaming and entertainment economy. Brand leaders, gaming executives, and investors are all now taking Roblox seriously, not be

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Last year, I reached out to developers, studios, and brand partners across Roblox to hear what they thought were the biggest stories and developments of 2024. The result was one of my favorite posts of the year, a community-driven snapshot of how Roblox is evolving. This year, I want to hear from even more of you working in and around the Robl

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over the past couple of years, Roblox has quietly become a must-use marketing platform for movie studios trying to reach younger Gen Z and Gen Alpha audiences. In the past year or so, How to Train Your Dragon , Bad Guys 2, Beetlejuice Beetlejuice , Smurfs , Karate Kid Legends , Sonic 3 , Jurassic World Rebirth , M3GAN 2.0, and KPop Demon Hunte

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Let's take a look at the top 30 trending items on the Roblox UGC marketplace and examine how player self-expression continues to evolve on the platform. Along the way, we'll see that that emotes, animation packs, and stylized avatars are defining Roblox culture right now. 1. Emotes Are Dominating the Roblox UGC Marketplace Previously, Roblox w