Articles

Inside the Weird & Wonderful World of Soulskor's Roblox UGC

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Aug 29, 20237 min read

Creators (and Brands) Can Now Make Roblox Avatar Bodies

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Aug 22, 20234 min read

Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Aug 15, 20237 min read

Top Roblox Brand Games Ranked - August 2023 (Sonic, Cartoon Network, Fenty)

Cartoon Network and Rihanna's Fenty Beauty enter the Top 10. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the ...

Aug 7, 20234 min read

Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco At...

Aug 1, 20236 min read

Barbie Dreamhouse Tycoon Launches on Roblox, Timed to Movie Release

As the Barbie movie, starring Margot Robbie, dominates the global box office, Mattel has quietly launched a new Barbie-themed branded...

Jul 23, 20235 min read

Twitter Users Reveal 5 Reasons Why Brands Fail on Roblox

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Jul 18, 20234 min read

Top Roblox Brand Games Ranked - July 2023 (Sonic, Warrior Cats, TWICE)

Branded game visits down -11%, but NARS & NHL find free UGC success Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Jul 11, 20235 min read

Roblox Brand Integrations: LEGO City, Netflix, Bebe Rexha

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here Brands are Integrating...

Jul 4, 20233 min read

Wait, Olivia Rodrigo Released Roblox UGC?!

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Jun 27, 20236 min read

Brand Monetization with Roblox UGC: Metaverse Marcom's Core Focus

Most brands currently use Roblox for marketing, but monetization is the next frontier. By writing lots of research-driven articles about...

Jun 20, 20235 min read

Top Roblox Brand Games - June 2023 (Sonic, Warrior Cats, TWICE)

Roblox eliminates free UGC for brands, drastically limiting key user acquisition tool Join 2K+ business leaders (at Roblox, Epic Games,...

Jun 9, 20233 min read

Maximizing Licensing Revenue: The Potential of Officially Licensed Virtual Items on Roblox

Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....

Jun 1, 20235 min read

Breaking Down Sanrio's Successful UGC Virtual Merchandise Strategy

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Back...

May 26, 20235 min read

Brands with the Most Followers on Roblox (Sonic, Warrior Cats, Alo Yoga)

Roblox proves to be a dynamic playground for big brands. But how can they build a following via Roblox group?

May 16, 20233 min read

Top Roblox Brand Games Ranked - May 2023 (Hello Kitty, Miraculous, TWICE)

K-Pop band Twice Surges to 3rd Place with 15 million monthly visits Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

May 8, 20236 min read

How the Australian Open Measures Roblox Success

Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Join 2K+ business leaders (at Roblox, Epic...

May 2, 20237 min read

Trending Roblox UGC Virtual Items

Top avatar clothing and accessories from Hello Kitty to Y2K fits Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the...

Apr 25, 20234 min read

21 Million Visits in 3 Days - Metallica's Innovative Roblox Album Launch

Famed heavy metal band debuts new album within Roblox gaming platform Whether you're launching a new blockbuster movie like Warner...

Apr 18, 20234 min read

How Should Brands Leverage Roblox UGC Limited Items?

UGC creators, including partner brands, can now sell Roblox UGC Limited items Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Apr 10, 20235 min read