Articles

How the Australian Open Measures Roblox Success

Inside look at how the top tennis & sports brand evaluated the ROI of its gaming activation Since FC Barcelona offered its official...

May 2, 20237 min read

What Makes a Roblox Branded Game Launch Successful?

Let me start off by saying up front that we at Metaverse Marcom have so much respect for all of the brands and developers building...

Jan 24, 20238 min read

Which Brands Have the Most Followers on Roblox?

For years brands have been releasing content and growing large audiences on scaled social platforms like Facebook, Instagram, Twitter,...

Jan 16, 20235 min read

Which Roblox Branded Games are the Stickiest?

The Roblox platform boasts nearly 60 million daily active users, and several of its most popular games have hit impressive visit counts...

Jan 10, 20233 min read

Top 20 Roblox Brand Games Ranked by Monthly Traffic (January '23)

In the Northern Hemisphere, winter starts in December. And it turns out that winter also comes to the metaverse in December. At least on...

Jan 3, 20234 min read

Top 20 Roblox Brand Games Ranked by Monthly Traffic (December)

When consumer brands enter a platform like Roblox, they often make a big push to promote their campaign launch. You'll have press...

Dec 12, 20224 min read

NFL Launches Roblox Simulator Game to Reach Younger Audiences

The NFL kicked off its second officially licensed experience on the Roblox platform with NFL Quarterback Simulator. It's All About...

Nov 29, 20222 min read

3 New Roblox Metaverse Brand Activations Worth Exploring

Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand...

Nov 15, 20222 min read

Top 50 Roblox Metaverse Brand Games Ranked by Lifetime Visits

After releasing our lists of the Top 10 most-visited Roblox branded experiences in October and Top 20 in November, we at Metaverse Marcom...

Nov 15, 20224 min read

Helping Hot Topic Launch Virtual Clothing in the Metaverse via Roblox

Happy Halloween! 🎃 👻 We're excited to share our work helping our client Hot Topic enter the metaverse by launching their Halloween...

Oct 10, 20222 min read

Walmart Entered Roblox in a Big Way

Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive. The first experiences is Walmart Land,...

Sep 26, 20221 min read

Top Takeaways from the Roblox Developer Conference

From my perspective within the entertainment 📺 and sports 🏀 industries, here are the most interesting updates from the Roblox Developer...

Sep 9, 20221 min read

Why iHeartMedia's Fortnite Activation Breaks New Ground

Why iHeartMedia launching on Epic Games’ Fortnite is super interesting and innovative: - iHeartMedia already announced that they are...

Aug 25, 20222 min read

5 Metaverse Takeaways from VidCon

The Metaverse was a hot topic at VidCon, and here's what stood out for me... 1. Passion points (anime, comics, science & tech, etc.) will...

Jun 28, 20222 min read

Top 10 Branded Metaverse Experiences on Roblox

What does a great Metaverse experience look like? In order to answer that question, I gathered data on top performing branded experience...

Jun 15, 20222 min read

5 Takeaways from the ESPN + NBA Metaverse Activation in ComplexLand

Inside ESPN and the NBA's metaverse experience within ComplexLand.

Jun 3, 20223 min read