Articles

2024 Roblox & Brands Predictions

Top brands, agencies and developers share their thoughts on Roblox's future Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Dec 9, 20235 min read

Top 5 Roblox Brand Moments of 2023

Favorite Roblox brand moments across sports, entertainment, UGC, social and video. Join 2K+ business leaders (at Roblox, Epic Games,...

Dec 9, 20234 min read

Top Roblox Brand Games Ranked - December 2023 (Mark Rober, e.l.f. Cosmetics)

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Dec 5, 20237 min read

The Future of Brand Monetization on Roblox is E-commerce

Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Nov 28, 20236 min read

How Roblox Brand Integrations Work from a Developer's Perspective

Banana Studios shares their experience bringing Canterbury Rugby to Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Nov 21, 20233 min read

Why Should New IP Launch on Roblox?

Jo Redfern of Wind Sun Sky Entertainment shares her experience launching Future Chicken on Roblox. Join 2K+ business leaders (at Roblox,...

Nov 13, 20234 min read

Top Roblox Brand Games Ranked - November 2023 (Barbie, Walmart)

Barbie skyrockets to the top of our monthly Roblox brand rankings. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Nov 6, 20233 min read

13 Halloween-Themed Roblox Brand Experiences

Lots of brands roll out orange and black experience updates for the Halloween season. Join 2K+ business leaders (at Roblox, Epic Games,...

Oct 30, 20232 min read

How Did Barbie Get 27 Million Roblox Visits in Only 13 Days?

Unpacking how Barbie DreamHouse Tycoon skyrocketed in popularity on Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Oct 24, 20234 min read

One of Roblox's Top 17+ Experiences Is All About Drinking

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here Roblox Is Not Just For...

Oct 17, 20234 min read

Top Roblox Brand Games Ranked - October 2023 (Walmart)

Two Walmart branded experiences, Supercampus & Walmart Discovered, enter the top 20 Join 2K+ business leaders (at Roblox, Epic Games,...

Oct 8, 20234 min read

Animated Heads Among Top Trending Roblox UGC

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...

Oct 1, 20233 min read

Top 5 Anime Games on Roblox in 2025

Anime continues to be massively popular on Roblox. April 2025 Update: This article was updated to feature new games and refreshed metrics...

Sep 26, 20233 min read

What Drives Roblox's Incredible 2.3 Hour Avg Daily Session Times?

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here Roblox Has Long...

Sep 16, 20232 min read

Suit Up Games - Roblox Studio for Branded Experiences

Interview with Ross Targett of Suit Up Games. While researching and writing about brand experiences on Roblox, I've had the pleasure to...

Sep 12, 20236 min read

Top Roblox Brand Games Ranked - September 2023 (Miraculous, TMNT Battle Tycoon)

Miraculous Takes the Top Spot, Teenage Mutant Ninja Turtles Surges to 5th Place. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Sep 5, 20235 min read

Inside the Weird & Wonderful World of Soulskor's Roblox UGC

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Aug 29, 20237 min read

Creators (and Brands) Can Now Make Roblox Avatar Bodies

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

Aug 22, 20234 min read

Paris Hilton's Metaverse Director on Why Roblox is Great to Reach Gen Z

Paris Hilton has been blazing a trail in web3 and metaverse spaces for a long time. She was one of the first celebrities (if not the very...

Aug 15, 20237 min read

Insider Tips from a Roblox UGC Designer Who Has Sold 35 Million Items

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco At...

Aug 1, 20236 min read