LFG Studio Offers $15,000 Funding for Early-Stage Roblox Developers
- Stephen Dypiangco
- 5 days ago
- 5 min read
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Since the start of 2025, several new Roblox games have been released and attained incredible success in a matter of just a few months.
The first big breakout was Dead Rails, a Western-themed zombie game, where players team up and ride a train to their final destination. Next up came, Bubble Gum INFINITY Simulator, which drove incredibly high session times by having players blow bubbles and collect powerful pets.
And last but not least, Grow a Garden burst onto the scene with a simple but addictive gardening game, which has maintained high CCU numbers for weeks and mastered Roblox monetization. The game is so popular, that my team and I created a deep dive report, breaking down what makes it so successful: Grow a Garden - Roblox Game Teardown Case Study
As one Roblox developer recently told me, "There's no better time to make games [on Roblox]. There's so many players to go around."
So it comes as no surprise to me that there's a company in the Roblox space that's looking to fund up-and-coming creators who are looking to build the next big Roblox hit.
LFG Studio recently announced a new program that offers selected developers support in the form of funding, mentorship and pro insights.
The Roblox developer ecosystem is massive—millions of creators are building experiences—but only a small fraction have made the leap into earning real revenue or operating professionally. There’s a wide gap between being a hobbyist and becoming a sustainable developer, and it’s not always about talent. The ecosystem is still maturing, and as it grows, we’re starting to see new structures emerge to help rising developers cross that gap.
That’s why I found LFG Studio’s new program so interesting. It feels like a Roblox-native version of an incubator—offering funding, mentorship, and professional insights to up-and-coming talent. It’s a smart way to attract ambitious developers, create pathways for innovation, and help the entire ecosystem move forward.
To learn more, I reached out to LFG's founder and CEO Ross Targett. Here’s my interview with Ross:
Max Power Gaming: What inspired you to launch this funding program for early-stage Roblox developers?
Ross Targett: I’ve been working in the Roblox space for nearly a decade now. Back when my previous company, was acquired by Roblox in 2020, we were deeply focused on the creator journey i.e. how young Roblox players could go from learning to code to actually launching successful games.
Later, when I was running a studio building games for brands, I worked with some of the most talented developers I’ve ever met. I found many of them were doing their own game projects in their spare time often after work and on weekends. That stuck with me. Why were some of the best talent on the platform still working a 9-to-5 just to support their passion on the side? That’s what sparked the idea: what if we gave them the backing to go full-time on their own vision.
MPG: What gap in the ecosystem are you trying to fill?
RT: There’s a real lack of structured early-stage support. Most developers struggle to find their first funding or mentorship, especially the kind that’s actually useful at ground zero. LFG fills that gap. We provide early capital, yes, but more importantly, access to top-tier mentorship and a tight-knit community that helps each other grow.
MPG: Why are you bullish on Roblox as a platform—and where do you think it's headed? What signals are you seeing that make you believe this is a good space to invest in now?
RT: I’ve bet a lot of my time and personal money on Roblox, so yes, I’m incredibly bullish. The user growth, the monetisation potential, the tooling - all of it continues to improve. But what really excites me is the rise of breakout games from indie developers. Roblox is one of the few places where a solo creator or small team can build something world-class. That opportunity’s only getting bigger.
MPG: What does LFG get out of this? Why is this a smart strategic move for your studio?
RT: Backing talent early helps us stay close to the next wave of hit games. It builds our network, sharpens our insight into what’s working, and strengthens our long-term relationships with top creators. Financially, we take a fair 15% revenue share, bearing in mind we're valuing ideas at around $100,000. It’s a high-risk model, but on Roblox, where a single breakout game can outperform even top mobile titles, the upside justifies the risk.
MPG: What does LFG look for in an applicant?
RT: We look for two things: aptitude and attitude. We're not chasing creators who are already successful, we're backing the ones who will be. The ones who are about to build a top 10 game. Your initial game idea matters less than who you are: ambitious, coachable, gritty, and willing to adapt as you grow.
We’re drawn to creators aiming high such as those wanting to build the next hit, not cloning what’s already been done for passive income. The ideas that excite us are bold, social-driven, and bring something new to the table. But ultimately, it’s about the people behind the idea: their creativity, drive, and ability to execute at a high level.
MPG: How are you choosing which ideas to back? Are you looking at genre, team chemistry, viral potential, or something else entirely?
RT: All of the above plays a role: genre, marketability, team chemistry. But what matters most is the creator. Are they adaptable? Do they have a clear point of view? Are they ready to learn fast and push through challenges? We’re backing people as much as products.
MPG: What's the benefit for developers who join the program—beyond the $15K investment?
RT: The money’s helpful, sure. But we want developers to join because of the support, not just the cheque. LFG offers hands-on mentorship, strategic guidance, and feedback from people who’ve built billion-play games. Whether it's marketing, monetisation, or game design, you're getting direct access to people who’ve done it before. That kind of support is rare.
MPG: How does this partnership work financially?
You mention a 15% revenue share—can you explain what this covers and how it aligns incentives between LFG and the developers?
RT: We invest in individual games, backing the creator from day one. If they need more time or try more than one game before hitting big, that’s fine, we’re in it for the long game. Creators keep ownership of their IP and the majority of the upside.
We adjust funding for team size, but we also ask developers to move fast: build and launch within 3 months. That time pressure helps sharpen ideas and builds momentum. The 15% share means our incentives are directly tied to their success i.e. we only win if they do.
MPG: What have you learned so far from running this program? Has anything surprised you or changed your thinking about how best to support Roblox creators?
RT: One big takeaway: early, hands-on support matters more than we expected. The difference it makes in helping creators stay focused and ship is massive. We’ve also realised the importance of flexibility. Every team is different, so our model is constantly evolving based on their feedback.
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