Articles

The Game Industry is Finally Talking About Roblox

At GDC, Roblox is finally a major topic. With 144M daily users and $1.5B paid to creators, traditional game companies are realizing they’re late to the UGC gaming ecosystem.

5 days ago5 min read

AI Will Explode Roblox Game Creation

AI is rapidly lowering the barrier to building on Roblox. Here’s how Roblox’s new tools and emerging startups could dramatically expand who creates games and how fast new experiences get made.

Mar 25 min read

Top Roblox Branded Games: FIFA Takes the Lead

FIFA jumps to the top spot among Roblox branded games after taking over the existing popular soccer game Super League Soccer.

Feb 235 min read

Why Kids Entertainment Can't Ignore Roblox

If your business depends on connecting with kids, Roblox is no longer optional. It’s becoming foundational.

Feb 165 min read

Roblox’s Rewarded Video Ads Move Down Funnel

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Roblox rewarded video ads are moving beyond awareness and into conversion. Every few weeks, I log into Roblox with one specific goal: to see how rewarded video ads are evolving. I’ve been excited about this ad unit since last summer , when rewarded video ads were still in private beta and only available to a limited set of developers. At the t

Feb 94 min read

Escape Tsunami for Brainrots: Roblox’s Next Brainrot Juggernaut

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan The Brainrot Era Continues If you were hoping brainrot games would stay firmly in 2025, bad news: Roblox kicked off 2026 with another viral brainrot game, and this one is already topping the charts. Escape Tsunami for Brainrots has rapidly become one of the most popular games on the platform. The numbers tell the full story. According to Rollimon’s d

Feb 36 min read

Roblox 2025 Year in Review with an Investor from Shamrock Capital

Investor insights from Shamrock Capital partner Aaron Wizenfeld on Roblox’s biggest games, platform growth, safety, ads, and the rise of UGC gaming.

Dec 15, 20254 min read

Fish It: How a Simplified Copycat Became One of Roblox's Biggest Hits

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Another incremental simulator game has been rapidly climbing the Roblox charts. We’ve seen a few hits in this genre break out over the past year or two like Bubblegum Simulator Infinity (which we covered previously ) , Pet Simulator 99! , Sol’s RNG , but nothing on the level of Fish It , which has suddenly positioned itself as one of the top games o

Dec 8, 20256 min read

Roblox 2025 Year in Review with SuperAwesome's Chief Strategy Officer

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Looking at 2025, it has become clear that Roblox reached a new stage of maturity. What was once seen by some as a novelty, a niche platform, or an experimental channel has emerged as a major ecosystem within the broader gaming and entertainment economy. Brand leaders, gaming executives, and investors are all now taking Roblox seriously, not be

Dec 2, 20255 min read

Wicked Movie Takes Over Roblox

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over the past couple of years, Roblox has quietly become a must-use marketing platform for movie studios trying to reach younger Gen Z and Gen Alpha audiences. In the past year or so, How to Train Your Dragon , Bad Guys 2, Beetlejuice Beetlejuice , Smurfs , Karate Kid Legends , Sonic 3 , Jurassic World Rebirth , M3GAN 2.0, and KPop Demon Hunte

Nov 11, 20253 min read