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Investor insights from Shamrock Capital partner Aaron Wizenfeld on Roblox’s biggest games, platform growth, safety, ads, and the rise of UGC gaming.

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Another incremental simulator game has been rapidly climbing the Roblox charts. We’ve seen a few hits in this genre break out over the past year or two like Bubblegum Simulator Infinity (which we covered previously ) , Pet Simulator 99! , Sol’s RNG , but nothing on the level of Fish It ,  which has suddenly positioned itself as one of the top games o

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Looking at 2025, it has become clear that Roblox reached a new stage of maturity. What was once seen by some as a novelty, a niche platform, or an experimental channel has emerged as a major ecosystem within the broader gaming and entertainment economy. Brand leaders, gaming executives, and investors are all now taking Roblox seriously, not be

Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over the past couple of years, Roblox has quietly become a must-use marketing platform for movie studios trying to reach younger Gen Z and Gen Alpha audiences. In the past year or so, How to Train Your Dragon , Bad Guys 2, Beetlejuice Beetlejuice , Smurfs , Karate Kid Legends , Sonic 3 , Jurassic World Rebirth , M3GAN 2.0, and KPop Demon Hunte

Universal Pictures returns to Roblox to promote its upcoming theatrical movie release. Join 2K+ business leaders (at Roblox, Epic Games,...

New features such as Shopify e-commerce, Party, Community get target launch dates. Join 2K+ business leaders (at Roblox, Epic Games,...

Top games launch Halloween updates with new seasonal content and gameplay. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Top branded games across entertainment, sports and traditional non-IP brands. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Exclusible's CEO shares his experience bringing the IP to life on the platform. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

CEO Zander Brumbaugh raises from top tier venture funds to support Roblox devs. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Sonic Speed Simulator surpasses 1 billion lifetime visits, and Beetlejuice enters list. Every week we publish exclusive research about...

New updates coming to e-commerce, video ads, social features and more. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Upcoming RDC events aimed to educate and assist the Roblox community. Join 1.5K+ newsletter subscribers learning about Roblox and brands...

Here are the top non-entertainment brands on Roblox. Join 1K+ newsletter subscribers learning about Roblox and brands For over a year,...

Shrek and the Olympics entered our monthly top Roblox brand games rankings. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Popular Hollywood IP and internet memes dominate top-sellers. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the ...

Fandango powers real-world ticket sales for Warner Bros movie within Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

From role-playing to horror, here are the genres at the top of Roblox's charts. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

NASCAR's VP of Interactive and Emerging Platforms shares their approach to gaming. Join 1.5K+ newsletter subscribers learning about...

Barbie, NHL and Lamborghini lead their industries on Roblox Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1...