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YouTube and Roblox Are the Engine of Gen Z's "Creative Maximalist" Internet Culture
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Gen Z is building the internet in its own image. Every day, there are 1.2 billion views of Roblox-related content on YouTube and TikTok combined. Earlier this year, YouTube celebrated over 1 trillion lifetime views of Roblox content by launching its own custom museum experience inside Roblox , a full-circle moment that perfectly captures the
Oct 28, 20254 min read
Roblox's Latest Breakout Game is Plants Vs Brainrots
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Released in August 2025 , Plants vs Brainrots quietly entered the Roblox ecosystem before exploding in late September, peaking at nearly 9 million concurrent players over the recent weekend (10/11/2025). That surge now places it among the top four biggest Roblox games ever recorded , according to Rollimons data , t railing only Steal a Brainrot , Gr
Oct 20, 20256 min read
Top Roblox Brand Games by Revenue - NFL, SpongeBob, Sonic (Oct. '25)
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco In the past, I’ve ranked the top branded games on Roblox based on monthly visits. This time, I’m ranking them by average daily revenue. These are the games that are performing best when it comes to monetization. If you’re a brand, agency, or studio looking to create a game that generates revenue on Roblox, these titles are worth studying close
Oct 13, 20253 min read
Inside My Family’s Approach to Roblox Safety
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Oct 6, 20254 min read
Paramount's Roblox Journey: Active Iteration to Breakthrough Hit Game
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Sep 26, 20254 min read
99 Nights in the Forest Surpasses Grow a Garden: Roblox’s September Breakout
Join 2.5K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan This...
Sep 22, 20256 min read
What I Learned Bringing Together 150 Roblox Industry Leaders at RDC 2025
By Stephen Dypiangco This year’s Roblox Developers Conference was my third RDC — and my favorite yet. Each year gets better, with more...
Sep 15, 20253 min read
Top Takeaways from the Roblox Developers Conference 2025 for Gaming and Brand Professionals
By Stephen Dypiangco I just got back from Roblox’s annual Developers Conference (RDC), and boy am I tired! It was a great several days...
Sep 9, 20253 min read
Why the Roblox Developers Conference Feels Like the Early Days of YouTube All Over Again
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 26, 20253 min read
From Gardens to Brainrot: The Most Popular Roblox Games of Q2 2025
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Roblox’s...
Aug 25, 20255 min read
Lady Gaga x Dress to Impress Reaches Millions on Roblox
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Lady...
Aug 18, 20253 min read
Roblox Launched a New Licensing Platform — Here’s Why It Matters
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 11, 20255 min read
LFG Studio Offers $15,000 Funding for Early-Stage Roblox Developers
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Aug 4, 20255 min read
From Players to CEOs - Who's Obsessed with Grow a Garden
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco I...
Jul 29, 20252 min read
No School, Mutated Mangoes, 20M+ Players: Roblox Summer, Explained
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco When...
Jul 28, 20253 min read
Was Travis Kelce’s Collab with Grow a Garden a Success?
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco This...
Jul 28, 20252 min read
Inside the Monetization Playbook of Roblox’s Biggest Hit
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco Over...
Jul 24, 20253 min read
Why Grow a Garden Is Winning—And What You Can Learn From It
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco The...
Jul 22, 20254 min read
Grow a Garden Keeps Driving Roblox to New Heights
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco...
Jul 21, 20252 min read
Top Roblox Branded Games Ranked - July 2025 (How to Train Your Dragon, Squid Game)
Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco New...
Jul 15, 20253 min read
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