Articles

7 Popular Roblox UGC Trends Players Are Obsessed With

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco What...

Apr 28, 20254 min read

What Fortnite Can Learn from Roblox's Discovery Algorithm

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Hari Nair A New Era of...

Apr 21, 20254 min read

The Copycat Effect: How R.E.P.O. Clone E.R.P.O. Became a Viral Hit on Roblox

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Ken Bryan Over the...

Apr 15, 20257 min read

What Platforms is Roblox Available On?

Roblox is available on many different devices from mobile to console. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Apr 11, 20253 min read

Top-Earning Branded Roblox Games Making Millions of Dollars

SpongeBob, NFL and Skibidi Toilet among top-earners. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to our Roblox...

Apr 7, 20259 min read

Why Roblox’s New Discovery Algorithm Favors Games That Bring Friends Together

Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to the #1 Roblox newsletter : sign up here By Stephen Dypiangco A...

Mar 31, 20255 min read

Dead Rails and the Hit Makers Formula

Analyzing Roblox hit Dead Rails through the lens of Derek Thompson's Hit Makers Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 25, 20256 min read

Growing SpongeBob Tower Defense to a Top-25 Monetizing Roblox Game

Wonder Works Studio CEO Zach Letter shares SpongeBob's path to Roblox success. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 17, 20256 min read

How Dead Rails Became the Hottest Roblox Game

The new Western-themed zombie game has skyrocketed in popularity on Roblox. Join 2K+ business leaders (at Roblox, Epic Games, Xbox)...

Mar 10, 20256 min read

Roblox Developer Directory for Brands

Introducing the first batch of Roblox developers in a brand new Roblox directory. Every week we publish exclusive research about how...

Mar 3, 20253 min read

Get Your Roblox Development Studio in Front of Brands Looking for Help

Calling on all Roblox development studios interested in working with brands Every week we publish exclusive research about how brands...

Feb 24, 20253 min read

Roblox LiveOps Case Study: Adopt Me!'s Valentines Update

How one of Roblox's top games is using Valentine's to drive marketing and monetization. Join 2K+ business leaders (at Roblox, Epic Games,...

Feb 14, 20254 min read

Top Sports Brands on Roblox (Feb '25)

Paris Saint Germain debuts on the platform with a limited-time obby. Every week we publish exclusive research about how brands are...

Feb 9, 20252 min read

Top Entertainment Brands on Roblox (Feb '25)

SpongeBob, Hell's Kitchen and Beast Games achieve breakout success. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed to...

Feb 2, 20253 min read

Top Entertainment and Sports Brands on Roblox (Dec '24)

Once again Skibidi Toilet and NFL dominate the month's Roblox brand rankings. Every week we publish exclusive research about how brands...

Dec 16, 20241 min read

Roblox 2024 Year in Review

Roblox experts share their picks for the top Roblox stories of 2024. Join 2K+ business leaders (at Roblox, Epic Games, Xbox) subscribed...

Dec 10, 20245 min read

Roblox Monetization: Top-Earning Game Genres

Roleplay and Action genres are among the most successful at driving revenue on Roblox. Join 2K+ business leaders (at Roblox, Epic Games,...

Nov 24, 20243 min read

Top Entertainment, Sports, CPG & Retail Brands on Roblox (Nov '24)

Skibidi Toilet and NFL dominate this month's Roblox brand rankings. Every week we publish exclusive research about how brands are...

Nov 18, 20242 min read

Wicked RP Launches on Roblox Ahead of Movie Release

Universal Pictures returns to Roblox to promote its upcoming theatrical movie release. Join 2K+ business leaders (at Roblox, Epic Games,...

Oct 29, 20243 min read

Roblox's Fall 2024 Creator Roadmap

New features such as Shopify e-commerce, Party, Community get target launch dates. Join 2K+ business leaders (at Roblox, Epic Games,...

Oct 22, 20245 min read